Because of the obvious impact that Lionel Messi’s move to Major League Soccer (MLS) has had, Inter Miami has been granted special privileges for the upcoming season.

The presence of Lionel Messi not only has a significant impact on the professional level, but it also helps Inter Miami to benefit significantly from a commercial standpoint. commercial. Miami was granted the extraordinary opportunity to manufacture a third jersey as a result of the fact that they sold 100,000 jerseys during the previous season.

Inter Miami has been granted permission by Major League Soccer to create a third new kit for the year 2024. Footy Headlines reports that the Miami Dolphins will serve as the inspiration for the color of this shirt, which will be turquoise.

Messi has been a significant contributor to Miami’s pink jerseys frequently going out of stock with great sales ever since he arrived in the United States in the summer of 2023. Shirts bearing the number 10 of the World Cup champion rapidly became a popular fashion item in the United States. A large number of fans and celebrities from the A-list came to witness this legend perform. Large-scale celebrities such as Kim Kardashian, Selena Gomez, and LeBron James were among those who came to watch Lionel Messi play during his first few months in Miami.

Messi helps Miami’s shirt sales skyrocket.

In addition to Miami, other MLS teams such as LAFC, LA Galaxy, Kansas City and Portland Timbers will also have the privilege of having a third kit next season.

The achievement of selling more than 100,000 shirts proves the cultural impact of Messi moving to the US in less than 6 months. In fact, sales of Miami’s light pink jerseys set a new record as they outstripped football star Tom Brady’s jersey sales when he moved to the Tampa Bay Buccaneers in 2020.

Tor Southard, Adidas’ senior director of soccer, also informed the New York Times that orders for Miami jerseys had reached the 500,000 mark after Messi announced his move to Miami in the summer. This number is higher than the number achieved by MU, Real Madrid, Bayern Munich and Arsenal in the same period.

Miami’s jersey also makes a strong impression on consumers from a fashion perspective. Famous magazine Vogue put Miami’s pink jersey on its list of must-have items this year. The fact that this magazine calls on the public to own jerseys bearing Messi’s name proves the power and influence of this star.