The “10, You got this” captain’s armband was released by adidas sports company right before Lionel Messi advanced to the 2024 Copa America final with Colombia on July 15.

📝 Adidas’ “You Got This” campaign focuses on encouraging and celebrating the personal strength of athletes. The goal of the campaign is to inspire and motivate people, help them believe in their own abilities and overcome all challenges to achieve personal success.

“You Got This” often emphasizes the stories of athletes like Messi, Bellingham, Wirtz or Pedri – who transformed great expectations into their own victories, and from that victory encouraged people are confident in themselves and constantly strive.