Paris Fashion Week 2024 would be incomplete without one of France’s finest exports, Victor Wembanyama of the San Antonio Spurs.

The French big man attended the Louis Vuitton Spring-Summer 2025 Show, looking dapper in Louis Vuitton clothing and a handbag. Lamar Jackson, an NFL player, joined Wemby at the fashion event and took a photo with the 2024 Rookie of the Year.

Wembanyama joined on as a brand ambassador for Louis Vuitton in 2024, stating that he felt the collaboration was a wonderful fit for him.

“I wanted a meaningful partnership,” Wembanyama said to GQ. “To me it made a lot of sense to partner with LV—you know, French excellence. The expertise is something that I feel very much attracted to.”

“Striving for excellence and with a perpetual honing of craft, Victor joins Louis Vuitton on a journey of shared values and aligned ambitions. Like Louis Vuitton himself, the young athlete has blazed a trail, excelling in a career that is only just beginning,” the fashion house said in a news release.

Billboards advertising the Wemby-Vuitton collaboration may be found across San Antonio, and a pop-up shop has opened on the city’s Southside.