Zendaya features the premiere edition of her Challengers magazine as she establishes Instagram for the film character Tashi Duncan: ‘An honour’

Zendaya is promoting her highly anticipated upcoming movie as a’media mogul’.

On Monday, the 27-year-old Golden Globe winner launched Challengers magazine with her close friend and ‘image architect’ Law Roach to promote her new picture, directed by Luca Guadagnino.

‘@zendaya and I made OUR own magazine!!!’ posted Roach, 45, on Instagram, alongside one of the two covers.

The magazine’s credits designate him as the global fashion director, alongside Zendaya as editor-in-chief.

In addition to tagging the magazine’s Instagram profile, they linked to a new profile for Zendaya’s movie character, Tashi Duncan.

Zendaya launched Challengers magazine on Monday with close pal and 'image architect' Law Roach, celebrating her new Luca Guadagnino-helmed film of the same name

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Zendaya launched Challengers magazine on Monday with close pal and ‘image architect’ Law Roach, celebrating her new Luca Guadagnino-helmed film of the same name

Roach is listed as the magazine's global fashion director in the credits, which also show Zendaya is editor-in-chief

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Roach is listed as the magazine’s global fashion director in the credits, which also show Zendaya is editor-in-chief

In addition to tagging the magazine's Instagram profile, they also linked to a new profile for Zendaya's movie character Tashi Duncan

‘Y’all ready to see @therealtashiduncan on her first magazine cover???? The inaugural cover of @challengersmagazine drops tomorrow,’ Roach previously wrote with the other cover.

Zendaya, who is co-chairing this year’s Met Gala, posed as Tashi in an Annie’s Ibiza pearl satin dress with a strapless corset.

The long skirt opened in the front, revealing her stunning legs and a pair of matching Louboutin heels.

She posed with a tennis racquet and balls, dazzling in Bulgari jewels.

‘Tashi Duncan is in a league of her own, dominating tennis beyond the court through business, fashion, philanthropy and so much more,’ reads an excerpt from the story ‘She Is in Charge’, shared by Roach on Instagram.

Tashi’s Instagram also featured the shoot, which she dubbed ‘an honour’ in the caption.

I had the pleasure of being styled by the wonderful @luxurylaw for @challengersmagazine. In a subsequent post, the imaginary figure promised more updates.

Zendaya wore many outfits during the shoot, including a green sequined Hui dress, a strapless blue Vivienne Westwood gown, and a preppy Longchamp suit.

Challengers follows Tashi, a retired tennis pro who guided her husband Art (Mike Faist) to grand slam prominence after an injury sidelined her.

Most recently, Zendaya wore a chic dress by Greek designer Celia Kritharioti that was intricately beaded with the movie's poster

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Most recently, Zendaya wore a chic dress by Greek designer Celia Kritharioti that was intricately beaded with the movie’s poster

Challengers follows Tashi, a retired tennis pro who coached her husband Art ( Mike Faist ) to grand slam status after an injury took her out of the sport

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Challengers follows Tashi, a retired tennis pro who coached her husband Art ( Mike Faist ) to grand slam status after an injury took her out of the sport

Tashi convinces Art to play a challenger event, bringing him across the net from Patrick ( Josh O'Connor ), his childhood friend and her ex

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Tashi convinces Art to play a challenger event, bringing him across the net from Patrick ( Josh O’Connor ), his childhood friend and her ex

Zendaya and Roach have even inspired a new trend known as 'tennis-core' after donning pleated skirts, a hoodie dress, preppy polos and vintage Ralph Lauren