Pepsi has recently launched its summer campaign, and although it arrives a bit late, it perfectly captures the essence of summer. The brand also included a massive surprise appearance that left everyone astonished.
Pepsi introduced a new ad titled “The Street Is Full of Surprises,” aptly reflecting the campaign’s theme. Set in Alexandria, the ad features legendary football stars Dejan Lovren and the Egyptian King, Mo Salah.
The commercial’s concept revolves around the two stars hiding from onlookers while enjoying unique dishes like koshary, hawawshy, and kebda. After indulging in these meals, it’s Pepsi’s moment to shine with its latest beverage.
Who could be a better choice than Mo Salah for this campaign? No one. Partnering with Lovren is also a smart move, given their well-known friendship, which is both strong and entertaining. This connection reinforces the idea of sharing delicious food with close friends.
Pepsi can be celebrated as a leading brand for its innovative marketing strategies.