NBA superstar Nikola Jokić has officially signed a shoe agreement with performance footwear brand 361°, marking a significant milestone in his career. The Denver Nuggets center, who has established himself as one of the league’s top players—winning both the regular season MVP and Finals MVP—will now serve as the Global Brand Ambassador for 361°.
Jokić, who was drafted by the Nuggets in 2014, has risen to basketball fame since his early days in Serbia. His new collaboration with 361°, founded in 2003, aligns with the brand’s mission to promote wellness and sports globally. Known for its innovative approach to athletic footwear, 361° has expanded its product line to include not only shoes but also athletic apparel.
Expressing his excitement, Jokić stated, “I’m very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world.” He also hinted at the upcoming release of his first signature performance basketball shoe.
As part of this partnership, Jokić will wear the exclusive **Big3 Future High** on-court. Additionally, a low-cut version named **Big3 Future Low** will be available to the public. This sneaker features advanced performance technology, including:
The **Big3 Future Low** will be available for purchase on **KICKSCREW.COM** and **361usa.com** starting December 28th, priced at $160 USD. This release not only showcases Jokić’s unique shoe design but also highlights cutting-edge technologies aimed at enhancing performance on the court.
With this new venture, Jokić is poised to make a significant impact in the sneaker market, following his successful transition from Nike to 361°. Fans and athletes alike are eagerly anticipating the launch of his signature shoe, which promises to blend style with high-performance functionality.