Nikola Jokic, the three-time NBA MVP, has launched a new commercial for his signature shoe, the Joker 1, in collabo

ration with the Chinese sports brand 361°. Set against the iconic Belgrade Fortress, the ad showcases Jokic’s transformation from a small-town boy to a global basketball sensation.Nikola Jokic delivered a powerful statement for the Joker 1 sneaker with a 361° shot at the Belgrade Fortress

In the commercial, Jokic shares an inspiring message: “Maybe you’re someone like me, an underdog from a small town. But you can be whatever you want.” These words resonate with fans, emphasizing perseverance and the power of dreams.

The commercial features a stunning 361° camera shot, symbolizing Jokic’s unique vision on the court and his all-around game. The serene backdrop of the Belgrade Fortress pays tribute to his Serbian roots, blending tradition with his modern basketball prowess.

This campaign not only highlights Jokic’s remarkable journey but also positions the Joker 1 as a symbol of grit, ambition, and global influence.